Trump’s 145% tariffs will hit 90% of toys sold in U.S. ‘No one’s going to win.’

Whitney and Joe Novak founded Kazoo Toys in Atlanta in 2012. They’re working to adapt to new tariffs on Chinese imports, since 90% of all toys are made in the Asian country. (Patricia Murphy/AJC)
If most people breathed a sigh of relief Wednesday when President Donald Trump paused some of the highest tariffs he had planned, Joe Novak wasn’t relieved at all. That’s because Novak, along with his wife, Whitney, is the owner of Kazoo Toys, an independent toy store on Roswell Road in Atlanta where 90% of the inventory, like 90% of all toys in America, are imported from China.
Even the French toys are made in China, he said, that’s the nature of the industry. But the president’s decision this week to impose a 145% tariff on anythingentering the country from China could threaten the entire toy industry, including local toy stores.
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